Motorola barred from 'most powerful smartphone' claim

The Advertising Standards Authority (ASA) has ordered Motorola to drop its claim that its Atrix model is "the world's most powerful smartphone".

A TV ad featuring the claim was shown on 4 June and prompted two complaints that it was misleading from people who believed the Samsung Galaxy SII i9100 had a more powerful processor.

Motorola admitted this was correct, although it said it meant the word "powerful" to refer to the combination of technical features of its smartphone, such as the ability to dock into a computer and power a full desktop browser, and its powerful battery.

The ASA considered most viewers would understand the claim "the world's most powerful smartphone" to mean that the product had, among other features, a faster processor than any other smartphone.

It ruled that the ad breached BCAP rules 3.1 (misleading advertising), 3.9 (substantiation), 3.12 (exaggeration) and 3.38 (comparisons), and told Motorola not to use the claim again.

Motorola last week agreed to be bought by Google in a $12.5bn (£7.7bn) deal.


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