Motorola calls EMEA digital advertising review

Motorola, the mobile handset giant, is looking for a digital agency to handle its online advertising across Europe, the Middle East and Africa.

The Illinois-based handset manufacturer contacted agencies last week with a brief to adapt Motorola's digital work from the US for the European, Middle Eastern and African markets. The task is purely production-based and not thought to involve any strategic work.

The RFI was sent to London agencies last week and an appointment is expected by the end of the year.

Motorola currently uses a number of agencies to produce digital advertising in markets outside the US, including Profero and DraftFCB.

The pitch follows Motorola's decision to review its wider advertising arrangements across EMEA and consolidate the above-the-line business into a single agency network.

Motorola's above-the-line networks include BBDO and Ogilvy.

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