Car-selling service Motorway has launched an integrated campaign by Wonderhood Studios.
Spanning TV, OOH, digital and radio, the work features a 30-second film, directed by Scott Lyon through Outsider. It shows a man who gets £1,000 more than expected for his car thanks to the Motorway website.
The spot debuts during Coronation Street on ITV at 8pm on Friday (20 August). The other elements of the campaign will go live in September. Media was handled by MG OMD.