Mountain Dew US TV ad uses BBC Blue Planet footage

LONDON - A US television commercial for soft drink brand Mountain Dew featuring a humpback whale swallowing a man in a kayak has been adapted from a popular clip from the BBC's 'Blue Planet' series.

The original footage shows the whale surge out of the ocean and trap a fish in its mouth.

The original clip was licensed from BBC Library Sales, part of BBC Worldwide, by Mountain Dew's advertising agency BBDO Worldwide. It has been adapted to show a man in a kayak, who rows out to the middle of the ocean to enjoy his drink.

As he goes to take a sip of his drink, the whale swallows him and his kayak as it lunges for his bottle of Mountain Dew.

Mark Fricker, commercial director of BBC Library Sales, said: "This is a perfect example of how BBC footage can be used in the most creative ways for almost any kind of production project. We're continually impressed by the creative ways in which our footage is used by our clients and their agencies."

The ads were written by Bill Bruce, alongside art director Doris Cassar. The agency's producer was Helene Balzarini and the ad was directed by Jason Smith.

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