Move over, teachers

We're all for the industry looking to the next generation for ideas, but usually not until they can tie their own shoelaces.

Yes, we are talking to you, EHS 4D. The agency's Mike Eggers and Nick Corston took the idea of work experience to a whole new level by introducing a "day of creativity" at their children's primary school in London. The day, sponsored by the agency, included an activity called "what's in the box" where the children had to look, smell, feel and listen through holes in big boxes, then do a story or drawing inspired by the experience - no doubt giving them a pretty accurate portrayal of life as a creative. Expect the agency's next few ads to have a naive, childlike quality.