Movember, the men's health charity, has launched a new outdoor campaign that aims to raise awareness of testicular cancer.
A billboard featuring testicular cancer survivor Jack Dyson "looking resplendent" with a moustache in the style of a 1970s actor and director Burt Reynolds aims to raise awareness of the disease.
The work will run outside Euston and Vauxhall stations.
The tongue-in-cheek ad is shot in the style of the racy 1994 'Hello Boys' Wonderbra ad.
Photography: Casey Moorey