Movember unveils Hello Girls billboard campaign

Movember: has kicked off its 2014 activity with 'Hello Girls' billboard campaign

Movember, the men's health charity, has launched a new outdoor campaign that aims to raise awareness of testicular cancer.

A billboard featuring testicular cancer survivor Jack Dyson "looking resplendent" with a moustache in the style of a 1970s actor and director Burt Reynolds aims to raise awareness of the disease.

The work will run outside Euston and Vauxhall stations.

The tongue-in-cheek ad is shot in the style of the racy 1994 'Hello Boys' Wonderbra ad. 

Brand: Movember

Photography: Casey Moorey

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