Kelly joins from Euro RSCG, where he has been an executive planning director since 2004. Before this, he was an equity partner and the head of planning at Leith London. Kelly has also worked as a planning director for Nescafe and MasterCard at McCann Erickson London and in a senior planning role at TBWA\GGT on NatWest.
He said: "I'm delighted to be joining Lowe. Creatively excellent global campaigns are the toughest challenge. Lowe excels at this."