He was previously the marketing services manager for Rivals.net, where he created online campaigns for brands such as Toyota and Guinness. In his new role at 23red, Blanar will be responsible for the agency's clients with a strong digital focus such as Betfair. He will also explore ways in which aspects of Web 2.0 technology such as mobile advertising and social networking sites can be best used in its clients' marketing strategies.
23red, the independent brand communications agency, has appointed David Blanar as a senior digital strategist. Blanar joins from Crown Business Communications, where he worked as a consultant across clients such as HSBC, Credit Suisse and Marks & Spencer.