His new role will involve negotiating and managing contracts for clients such as Unilever and Procter & Gamble. He will also be the central contact for agencies and trading networks. Baggini replaces Matt Sims, who has been promoted to the Food Group's advertising director. In his new role, Sims will be responsible for Good Food and Olive. Additionally, Catherine Elliot has been promoted to brand solutions account manager. She was previously a senior display sales executive.
Richard Baggini has added the role of trading director of BBC Magazines to his existing responsibilities as the ad director of Top Gear magazine.