In this role, Wright will be responsible for developing new services as part of its expansion. He will also integrate digital marketing techniques to improve customer experience. Wright was the European regional director of FCBi for a year in 2005, before becoming a consultant, during which time he worked at the Engine Group and Brand Attention. He was previously at TBWA\GGT for eight years. His early career includes spells at Bates Dorland, Wunderman and WMGO, where he worked in a variety of marketing and account management positions.
Martin Wright, the former European regional director of FCBi and marketing director of TBWA\GGT, has joined the customer experience specialist Blast Radius as its business development director.