He will lead its development of worldwide communication services for Coca-Cola, Diageo, EMI and Epson. He joins Carat International from Starcom Mediavest, where he was the managing director for the Procter & Gamble business across Europe, the Middle East and Africa. Here, Wilding also led a dedicated Western European team tasked with strategic planning on a variety of P&G categories. He was a key agency partner in supporting P&G's redesign of its global marketing process and strategy.
Marcus Wilding - Carat International has appointed Marcus Wilding as its vice-president.