Springer and Firth replace Jason Foo, who was promoted to deputy managing director earlier this month. In their new roles, Springer and Firth will be responsible for managing the performance of account teams as well as focusing on business development. Springer will oversee the Transport for London, Kodak Digital and Applied Imaging Europe accounts, while Firth's responsibilities will include Bailey's, Yell Group, Dove and Slimfast. Springer joined the agency in 2000 from Ogilvy & Mather South Africa, while Firth joined the agency last year from Draft London.
The integrated agency Chemistry has promoted two of its group account directors - Diana Springer and Stephen Firth - to joint client services directors.