Adams joins after a spell at the BBC, where he was responsible for producing and launching the BBC Blogs network and the Comedy Soup website. In his new role, Adams will be responsible for developing the agency's digital capabilities following its acquisition of PDG Graphics in November, which has since been rebranded Chemistry Digital. Adams will be charged with expanding the agency's use of emerging technology and integrating it with more traditional channels. He will be based at Chemistry's London headquarters and will work closely with Chemistry Digital in Nottingham.
Richard Adams - The integrated agency Chemistry has hired Richard Adams as its digital strategy director.