McEachran joined the agency in 1998. He was part of the management team that set up the interactive offering as a standalone unit in 2000, then called cm-e.
As part of the shake-up, Joanna Peet joins as the technical project manager from RMG:Connect, where she held an equivalent role, leading online campaigns for clients including Mercedes-Benz, De Beers and the British Horseracing Board. McEachran and Peet are part of a team of 20 working across clients such as Renault Retail Group, HFC, Porsche and Marbles.
