His early career includes spells at Opus and Jazz FM. In his new role, Wood will lead a team of eight, selling advertising to media agencies and the Scottish Executive across Emap Advertising's national radio portfolio.
He will report to Karen Stacey, the Emap Advertising broadcast and interactive sales director.
Stacey said: "I am absolutely delighted to welcome Barry Wood to Emap in his role as commercial director for Emap Advertising in Edinburgh. Barry brings with him a wealth of agency sales experience and a great enthusiasm and passion for the role. The creation of this new role reflects the importance with which Emap views the Scottish market and Emap Advertising's determination to provide the same high levels of customer service to its agencies across the entire UK."