Movers: Appointment at Global Beach

The digital marketing group Global Beach has hired Jackie Lawton, the former national retail CRM manager at Mercedes-Benz.

Lawton is being tasked with implementing a global customer relationship marketing programme of their dealer web services to help the agency improve its service to clients. David Cox, the operations director at Global Beach, said: "Our focus is on getting close and personal with our customers, and driving improvements in customer satisfaction is the key to delivering our future growth objectives. Jackie, with her proven expertise, will be instrumental in delivering this across the group."


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