Movers: Appointment at Incentivated

The mobile marketing agency Incentivated has hired Fraser Metcalf for the newly created role of head of creative.

In this role, he will be charged with developing creative campaigns as well as strengthening the agency's output. Until now, Metcalf's career was spent in direct marketing. He was previously the creative director at WDMP until February, when he left to go freelance. His early career includes stints at WWAV Rapp Collins and RMG Connect.