Gustafson was previously a senior partner at Lippincott Mercer and the managing director of the retail consultancy 20/20. He will replace John Allert, who is joining the Formula One team McLaren as its group head of brand. Jez Frampton, the Interbrand group chief executive, said: "Rune has a strong passion for clients and people, qualities which go to the heart of our business. I am very confident that Rune will, in partnership with the rest of the team, ensure our continued good fortunes in London."
Interbrand has appointed Rune Gustafson as the chief executive of its UK business.