Movers: Appointment at John Menhinick

John Menhinick: Joshua has hired Menhinick, the director of WWAV Rapp Collins' data consultancy Identex, to take on the new role of director of data planning.

Menhinick spent five years at Identex; his earlier career includes stints at CACI, Ogilvy & Mather Direct (now OgilvyOne) and Lowe Direct (now Draft). In his new role, Menhinick will be responsible for developing the role of data planning in the agency's integrated offering. As well as heading the agency's data division, he will also work closely with the agency's account planning function to improve the effectiveness of the agency's campaigns.