Foster joins from Burger King North West Europe, where he was the senior marketing manager. Before that, he spent seven years at RHM, where he relaunched brands such as Hovis, Mr Kipling, Lyons and Nimble.
In his new role, he will report to Jessica Burley, the managing director. Burley said: "In today's market, magazines are facing the same pressures as other FMCG categories. Bringing in an experienced FMCG marketer will help us take the strength of our brands to the next level in terms of copy sales and standout."