Movers: Appointment at The National Magazine Company

James Hayr has joined The National Magazine Company to take on the newly created role of strategic and sales director.

Hayr joins from Emap, where he was the creative media director at the company's full-service marketing team Emap2. In his new role, Hayr is charged with running NatMags' Ngage, a cross-platform central trading division, which he will set up. The division will provide clients and agencies a single point of contact for cross-portfolio and cross-platform deals, including promotions, display ads, creative media, digital media and events.