Hellberg joined Ogilvy Interactive in 2004, after a spell as the creative director at Arnold Interactive. His previous experience includes stints at advertising agencies such as Lowe and Bates as well as digital agencies including Modem Media and Lost Boys. The OgilvyOne executive creative director and Ogilvy Group vice-chairman, Rory Sutherland, said: "Bo's appointment recognises two things: that, in our new world, other disciplines, especially digital ones, need to stand centre stage. And it acknowledges the new primacy of creativity, in preparation for a time when only brands with big ideas will survive."
Bo Hellberg - Ogilvy Group UK has appointed Bo Hellberg, the creative director of Ogilvy Interactive, to its management board. Hellberg will sit on a board of 16 directors across all Ogilvy's UK operations.