Nichols joins from Joshua, where he spent three years as a senior data planner working on accounts including Masterfoods, Nestle and NatWest. He was previously at TBWA\GGT. Nichols' early career was spent in Australia, where he grew up. He previously worked as the head of database marketing at Orange in Australia. He will report to James Harrison, the data planning partner at the agency. Harrison said: "Will brings a wealth of experience from both agency and client side and will be helping across all our clients. He takes our team up to eight and will be heavily involved in our ambitious new-business plans."
Will Nichols - Partners Andrews Aldridge has strengthened its strategic credentials with the appointment of Will Nichols to the newly created role of head of data planning.