Movers: Appointment at Personal

The WCRS-backed direct agency Personal has boosted its creative, planning and account management functions with a number of hirings.

Peter Batchelor joins as the group account director on Bulldog. He moves from Triangle, where as the head of direct marketing he was instrumental in the agency's move into digital and DM. The senior creative team Michael Poole and Alan Mackie join from Harrison Troughton Wunderman, where they produced award-winning campaigns for Cannons health clubs and IBM. The agency has also hired Tom Burrell to the data planning department. Burrell joins from Wunderman Automotive, where he worked on the Jaguar account.