The Leeds-based integrated agency Poulters has strengthened its digital offering with three new appointments. Ross Hewitt joins as the head of digital from Scarborough Building Society. Hewitt has also worked clientside for companies such as Leeds Building Society and Norwich Union. Anna Mawhinney joins as a digital account manager from Bloom Media's online marketing arm Jump Higher. Mawhinney's career includes time spent at Armitage Shanks, Cable & Wireless, Leeds Building Society and Scarborough Building Society. Finally, Pam Manku joins as a digital project manager. Manku joins from the Leeds-based digital agency Branded3 and was previously at Wanadoo, now called Orange Broadband.