Rosevear, who will report to the company's strategic planning director, Steve Martucci, will be responsible for developing insights and strategies to strengthen Redwood's new-business performance. Rosevear joins from Starcom, where he was a group account director working on Aviva, Cadillac and Pizza Hut. He was previously the associate planning director at Mad Dogs and Englishmen in New York. Martucci said: "Redwood has always been known as the pre-eminent customer magazine agency when it comes to our insights and strategies for client brands. Jack's appointment further strengthens Redwood's reputation in this area. We expect to make more planning and strategy appointments during 2006 to further differentiate Redwood from our competitors."
The customer publishing company Redwood has appointed Jack Rosevear (pictured) to the newly created role of new-business planning director.