Henry Mason, 24, joins its roster of directors from Wieden & Kennedy, where he has recently created online films for Honda. Mason has also been involved in developing multiplatform programming for BSkyB. In his new role, he will be working across all new media platforms in both a directing capacity and encouraging ad agencies to think outside the traditional TV spot. Mason reports to Kai-Lu Hsiung, the managing director of RSA Films.
RSA Films has hired a young new director to expand its creative offering.