Movers: Appointment at Smarter Communications

Simon Herd has joined Smarter Communications as its head of regional media.

Herd moves from Clacksons, where he was responsible for business development. He previously spent eight years at Mediaedge:cia as the head of regional media, where he ran accounts such as Kwik-Fit, Legoland and Odeon Cinemas. Adam Shoefield, the managing director of Smarter, said: "Simon's depth of knowledge of the regional media scene will add an extra layer to our full-service proposition."