Billot joined Soup's flagship Norwich office as its head of commercial development last year from Smart Alec Media Group, where he was the commercial director. In addition to this role, he is now also charged with setting up and developing the agency's London business on the back of its recent Sony Ericsson win. Billot is joined in London by the new-business consultant Ellie Kaye, also from Soup's Norwich office. Peter James also joins from McCann Erickson as the media planning account manager.
The digital agency Soup has promoted Charles Billot (pictured) to head its new London office.