Movers: Appointment at More Th>n.

Mike Holliday-Williams - The Royal & Sun Alliance-owned direct financial services brand More Th>n has hired the former OneTel marketer Mike Holliday-Williams as its marketing director. Holliday- Williams will replace Mike Tildesley, who left last year to join the Royal Bank of Scotland-owned insurance brand Direct Line.

In his new role, Holliday-Williams will be responsible for More Th>n's above- and below-the-line marketing activity, as well as its profit and loss. He will also oversee marketing for R&SA's personal intermediated business and will report to Adrian Brown, the UK director of personal insurance for R&SA. Holliday-Williams joins next month.

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