Lloyd will partner the group's senior writer, Michelle Tuft, and will be responsible for the group's three components: WARL Change Behaviour, the digital agency WARL evolution and the CRM specialist WARL i-Sight. Lloyd had worked at Carlson since 1990. He was previously at Triangle. Lloyd replaces Tommy Adkins, who has left to pursue other interests after four years running the creative department.
The WARL Group has hired Brian Lloyd as its creative director. Lloyd joins from Carlson Marketing where he was a creative head.