Purser joins from Modem Media, where he was the vice-president. In his new role, Purser will be charged with developing the agency's strategic planning credentials, implementing tools and strengthening its work. "I look forward to building the strategic planning unit and placing it at the heart of Wheel's business," Purser said. "The growth of digital underlines the increasing need for digital planners to be driving the integrated marketing agenda."
Wheel, the full-service digital agency, has hired Christian Purser in the new role of director of strategy and planning.