Burke has been promoted from deputy head of pan-European sales and replaces Michael Lams, who is moving to Australia. In his new role, he will be responsible for growing Yahoo!'s pan-European and global sales revenue. Pereira, who was previously the UK and pan-European trade marketing manager, is charged with developing and driving European trade marketing strategies and the development of a single trade positioning for Yahoo!
Yahoo! Europe has named Warren Burke and Teresa Pereira as the director of global and pan-European sales and European trade marketing director, respectively.