Weetabix Food Company has appointed Stuart White as head of brand for Alpen in a move designed to strengthen engagement and grow its market share with millennials.
For the past 10 years White has been working at L’Oréal and Omega Pharma. He has now been tasked with growing the value of Alpen, as Weetabix tries to expand its breakfast on-the-go offering.
Torben Sherwood has also joined the Weetabix marketing team as senior brand manager, responsible for the Weetabix Flavours and Oatibix portfolios. Previously he worked at InterContinental Hotels Group and Silver Bullet Machine, before becoming group strategy manager for the Weetabix Food Company.
Havas Media Group has appointed Eliza Dashwood, Daniel Thompson and Paul Holman as the group’s brand new connection partners, reporting to Julia Jordan, the managing director, investments and solutions.
Connections partners will be responsible for furthering integration between the planning teams and the multitude of opportunities across owned, shared, earned and paid channels. Their remit will also include connecting the media delivery to the content teams to ensure seamless executions across Havas Group ahead of the opening of Havas Village in 2017.
Dashwood joins from M&C Saatchi Mobile where she set up its business operations, working across retail, travel and automotive. Thompson has spent eight years running multi-national and global accounts with clients including Etihad Airways, Jaguar Land Rover and Volkswagen Group at MindShare and MediaCom.
Holman joins from RAPP where, as managing partner, he was responsible for its full service media and creative accounts, including charities, gaming, financial services and education.
Chris Duncan has joined iProspect as manager within the recently launched Consult division. He previously worked as a freelance consultant for professional services firms including PwC and Accenture.
Mercieca has promoted creative director Pete Calvert to its board. Calvert’s new role will see him evolve and implement the company's new positioning as an integrated agency. Calvert has been with Mercieca for five years, having previously held creative roles with agencies including Pravda, Uber and Gratterpalm.
Gumtree.com has recruited Matt Button to its growing team in the newly created role of head of CRM. Button will work with the Gumtree marketing team and its agencies to devise and deliver a CRM strategy that acquires, nurtures, engages and retains customers across all its categories.
Button previously worked at brands such as Lexus, KLM, HMV, Waterstones and Marks & Spencer, running large scale CRM programmes at the companies.
Youth marketing agency Livity has appointed former Tribal Worldwide creative director James Hogwood to the same role at the agency. Hogwood joins this month and will report to managing director Alex Goat. He will work on some of the agency’s most significant accounts, including Google and Unilever.
Hogwood has been at Tribal since October 2014, and before that spent three years at AKQA and three as an in-house senior creative at NSPCC. He has worked with clients including Nike, Lipton, Volkswagen, Wall’s, and ChildLine.
Love has appointed Kevin Phillips as its new creative director, overseeing the agency’s advertising work. He joins from the US-based Via agency and is tasked with boosting Love’s advertising proposition.
Philips will report into Love’s executive creative director Dave Palmer.
Travel retail and experiential marketing company Blackjack Promotions has appointed Andy DeVito as account director to help drive forward its plans to offer clients an end-to-end service, encompassing strategy and planning, creative, production, logistics, staffing and post-campaign analytics.
DeVito returns to Blackjack from specialist events, experiential and retail production house Bluedog Productions, where he has been airport specialist and head of global travel retail since 2014. Prior to Bluedog, he spent four years at Blackjack, where spent a year as Bacardi brand ambassador.
Amaze, the digital agency, has appointed DigitasLBi’s Nick Langton as operations director. Langton spent 15 years at the Publicis Groupe agency and was most recently its head of offshore development. He will report to Amaze chief executive, Natalie Gross and be responsible for developing the agency’s talent and culture agenda, as well as its business systems and processes to help with growth.
Carlos Matias, design director at AKQA’s London office, has become international design director. He will oversee design and branding across the agency’s offices in the US and Europe. Matias will move to New York and report to Duan Evans, international executive creative director and Giles McCormack, international managing director.