Guardian Unlimited has promoted two of its new-media staff. Steve
Hearsum moves from his position as e-commerce manager to commercial
manager, where his prime responsibility will be to oversee the
commercial development of the network. Helen Mayor, currently
responsible for Guardian Unlimited’s sponsorship projects, becomes
client sales and sponsorship manager. Mayor joined Guardian Unlimited
six months ago from The Guardian and Observer sales team.
Tony Keaveny, the sales director of Capital Radio’s Manchester outfit,
has joined Emap On Air as the sales director of its northern operation.
Keaveny will report to the newly appointed sales director Dave King, and
replaces Sarah Jane O’Malley, who is returning to Emap On Air’s London
office. Since its launch two years ago, Emap On Air has built a sales
team of 110 people.
Mike Wood, managing director of Portland, the poster-buying specialist,
has left the company by mutual consent. Wood, who joined Portland from
MindShare last year, is to be replaced by Alex Thompson, currently
international new-business director at Portland.
The BBC World Service has appointed Adam Ford as freelance marketing
development manager for BBC On Air magazine, the international radio and
television guide. Ford will be responsible for growing ad revenue and
circulation for BBC On Air, while marketing a range of other sponsorship
opportunities at the World Service.
Motive has taken on Neil Wirasinha and Katie Wilmot as media
planner/buyers. Wirasinha will be working on the WH Smith, Selfridges
and Air Miles accounts. For the last two years he was media planner at
Initiative Media, dealing with the PG Tips and Brooke Bond accounts.
Wilmot will cover Levi Strauss & Co, Trebor Bassett and Scottish Power
in her new role. She was previously planner/buyer at MediaCom TMB on the
Roche, Electronic Arts and Tomy Toys accounts.
Lucy Riley has been appointed commercial projects manager for
Cosmopolitan. Riley was formerly promotions manager at Bliss for Brides
magazine, which she joined in 1996.
Adrian O’Neill has taken on the position of marketing director of Amra.
Prior to his appointment, he was director of the CST Group, advertising
and marketing director of Newspaper Publishing Group and advertisement
sales and marketing director for Independent Television Publications.
O’Neill takes up his new role on 1 November.
Louise Overholt has been promoted to advertisement manager of Times
Newspapers magazines. Her role will cover magazines published with The
Times and The Sunday Times.
Rugby legend Gareth Edwards has been appointed chairman of a local
consortium formed by the Radio Corporation to bid for a new regional
radio licence for South Wales. Edwards will spearhead the application
for Rox Wales 105.
