Mozilla encourages people to 'reduce digital footprint' with pop-up

Mozilla, the non-profit company and founder of web browser Firefox, has created an exhibition that aims to show people how their personal data is tracked and used across the internet.

The Glass Room features 40 different pieces of artwork, and guests will be able to attend talks and workshops to learn more. The pop-up has a "minimalist" storefront designed to lure people in, thinking they are browsing the latest tech, but Mozilla wants them to leave with a better understanding of tech and data.

Jascha Kaykas-Wolff, chief marketing officer at Mozilla, said: "As a not-for-profit [organisation], Mozilla invests in creative ways to make sure people are informed and ready to protect themselves online.

"With fake news and misinformation, the normalisation of surveillance, and so-called "free" services from powerful tech companies, The Glass Room opens your eyes to the invisible imbalance of power and the irony of referring to our most intimate data as 'personal’."

The Glass Room runs from 25 October to 12 November and is a sister event of MozFest, Mozilla’s week-long festival of events in London (23 October to 29 October) focused on solving internet issues including surveillance, harassment, privacy breaches, and fake news.

The experience will also visit Manchester, Birmingham, Leeds and Bristol.

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