The appointment follows a ten-month restructure of the Havas-owned network's US operation with a view to bringing its various media operations - including Media Contacts and arnoldMPG - under unified central management. The restructuring was overseen by Antoni Rossich, who was parachuted into the region by MPG ten months ago with the title of chief executive and will now move on to new projects within the network.
The changes introduced by Rossich resulted in Media Planning's chief executive, Steve Farella, quitting the group in November, with insiders citing "philosophical differences with the new management.
"My mission for this past year has been reorganising the company and establishing a new management team, Rossich said. "This is now complete."
Rose, who has no previous experience of managing advertising or media agencies, joined QXL from United Information Group, a subsidiary of United News & Media. He had previously worked as the chief executive of Blackwell Information Services and as the managing director of AC Nielsen.
"I am convinced Rose is a proven leader possessing the right balance of strategic insight and passion to successfully provide our clients with the best service and development, Rossich said.