MPG Media Contacts wins Haier account

MPG Media Contacts has been appointed to handle the media planning and buying account for the Chinese white goods company Haier.

Haier: white goods company hires MPG Media Contacts
Haier: white goods company hires MPG Media Contacts

The Havas-owned agency¹s appointment comes as the brand prepares to roll out its first major UK advertising campaign since it launched in the UK in 2007.

In Europe, Haier already has a presence in Italy, Spain, Russia, Poland, Portugal and Croatia.

MPG Media Contacts will begin working on a new product launch campaign for a combi fridge freezer, which will break in press and online in July.

Haier produces electric goods including washing machines, electric wine coolers and laptops. The company aims to be a top-five white goods brand in the UK in the next few years.

Gavin Laisby, business director, MPG Media Contacts, said: "Haier is one of the biggest and fastest-growing brands in China and has a product range that reflects innovation. We were appointed because of our passion for the brand, as well as our expertise at delivering results across all channels."