The Media Planning Group has poached OMD UK's associate director of
strategy, Kate Cox, to take a place on the agency's board with the new
role of strategic planning director.
Cox will be asked to focus on MPG's Catalyst brand, the client
communications system developed in London and subsequently rolled out
across the network.
She will work alongside Marie Oldham and Simon Sadie, the managing
partners responsible for Catalyst. The move leaves the UK managing
director, Marc Mendoza, to oversee Media Contacts as well as the main
Cox has been with OMD since 1998, running the Coty & Lancaster account
and the Budweiser business which has since been handed to the brewer's
dedicated media shop, Busch Media. Last year, she spent six months on
secondment at Boots, taking the role as the head of media.
"We are absolutely delighted that Kate has decided to work with us at
MPG," Mendoza said.
"I am positive her experience working on interna-tional brands will
prove to be an enormous asset in further developing the Catalyst brand
as an even more effective tool."