MPG wins £20m BBC media account

LONDON - Media Planning Group has beaten Zenith Optimedia and Mediaedge:cia to the £20 million BBC media planning and buying account.

MPG wins £20m BBC media account
Group strategy director Marie Oldham, who led the pitch, said it has been the most thorough and best she had ever experienced.

"Now, the first step is to immerse ourselves in what is probably the most complicated brand in the UK," she added.

The BBC has not fixed a date for a new campaign, but Oldham said she expects to meet with its creative agencies, including Rainey Kelley Campbell Roalfe/Y&R, Fallon and Red Bee Media, in the next few weeks.

Topics

Become a member of Campaign from just £77 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content