MPG wins Austrian Tourism Board UK media

LONDON - MPG has picked up the offline UK media planning and buying account for the Austrian Tourism Board.

Austrian Tourism Board: brief goes to MPG
Austrian Tourism Board: brief goes to MPG

The Havas Media-owned agency won the business after a pitch against other undisclosed agencies.

The previous incumbent was Pan Media Western, an Austria-based agency.

The Austrian Tourism Board is launching a major outdoor campaign in March at sites across London, with MPG handling planning and buying.

MPG's recent wins include international accounts such as Hyundai Kia's £150m global media in November last year and the £6m international media account for the Israeli Tourist Board in October.