MPGM wins travel website campaign

Wherenow.co.uk, an internet travel company aiming to offer tailor-made holidays online, has chosen Mitchell Patterson Grime Mitchell to handle creative work for its launch campaign.

Wherenow.co.uk, an internet travel company aiming to offer

tailor-made holidays online, has chosen Mitchell Patterson Grime

Mitchell to handle creative work for its launch campaign.



Mitchell Patterson, which saw off challenges from Leo Burnett and Ogilvy

& Mather to win the business, will introduce the company via a national

press and poster campaign, with a TV burst to follow later next year.

Media buying has yet to be assigned.



Backed with venture capital, Wherenow will tap into the resources of an

as-yet-unnamed major travel company to operate the service.



Would-be customers will log in details of the kind of holiday they want,

where and when they’d like to go, and the price they wish to pay. The

website will offer a number of options and additional information if

required.



The assignment complements Mitchell Patterson’s existing work for Kuoni

Travel and Royal Caribbean Cruises. ’We get lots of approaches from

internet companies, but Wherenow has one of the most impressive business

plans we’ve seen, as well as high calibre people,’ Roddy Kemp, a

Mitchell Patterson partner, said.



Wherenow is the brainchild of Charles Seaford, who has a background in

publishing and branding, and Matthew Flynn, a travel industry executive

for 20 years.



’I like the agency’s ads for Kuoni and the fact that it understands what

we’re trying to do and the appeal of the product,’ Seaford said.



The ads, which break at the beginning of next year, were written by

Fabrice Ward and art directed by Monty Verdi.



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