MPs call for ban on all TV ads aimed at young children

Eighty MPs have backed calls for wide-ranging curbs on advertising aimed at children, including a possible ban on all television ads aimed at under-12s.

They have signed a Commons motion which says the "child-oriented market" in Britain is now worth £30 billion and claims that marketing has been "deeply implicated" in a rise in mental health, behavioural, learning and physical health problems among children.

The MPs, including 64 Labour members, eight Liberal Democrats and two Tories, called for a public debate on "how to let children become children before they are consumers".

They welcomed a campaign launched by the left-wing think tank Compass, which is rallying against what it calls the "commercialisation of children".