MPs demand 9pm watershed on booze ads

LONDON - MPs are demanding a 9pm watershed for alcohol advertising as they open a new front in their campaign for more curbs on ads. Twenty-nine MPs from all parties have signed a Commons motion which also urges the Government to ban alcohol ads being shown in cinemas before films with a certificate below 18.

The motion, tabled by the Labour backbencher Lynda Waltho, argues that "underage exposure to the promotion of alcohol is more dangerous than exposure to fast foods".

It expresses concern about the "growing health harms through increased under-age alcohol consumption".

The MPs have backing for restrictions on broadcast ads from the British Medical Association, the Royal College of Physicians, the British Heart Foundation, Alcohol Concern and the Suzy Lamplugh Trust.

Sir Liam Donaldson, the Chief Medical Officer at the Department of Health, called for drinks companies to be stopped from sponsoring events that associate alcohol with physical fitness.

Government sources said that the motion would be considered as part of a review of 24-hour licensing, which is being conducted by the Home Office. The review is due to be completed by the end of the year.

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