Mr Kipling "life is better with cake" by JWT London

Mr Kipling, the Premier Foods brand, suggests that life is better with cake in a new TV campaign. JWT London created the ad, in which a young boy shares a Mr Kipling cake with his imaginary pink elephant. It ends with the brand’s "exceedingly good" strapline. The spot will be supported by experiential and online activity, as well as partnerships with The X Factor and the radio network Heart.


Client + job title
Creative agency
Executive creative director
Creative director
TV producer
Managing partner
Account managers
Media agency
Director of photography
Production company
Blink producer
Post + CG
CG lead
CG 2nd lead
Lead animator
Music studio
Sound engineer
Copyright title

Featured in this story