Mr & Mrs Smith makes Christmas film for the hard-to-please

"Vouchers! Fucking vouchers," exclaims a woman when her husband gives her a Christmas gift of a stay in a hotel, in a humorous online video ad for boutique hotel service Mr & Mrs Smith.

Mr & Mrs Smith video ad: a hard-to-impress partner is unhappy with her Christmas present
Mr & Mrs Smith video ad: a hard-to-impress partner is unhappy with her Christmas present

The ‘Get it right this Christmas’ film is being pushed on social media using the hashtag #JustThisOnce, with three executions, each successively less swear-word strewn than the other.

The film shows the hard-to-please woman reluctantly prepare for their mini-break, clearly expecting a stay in a cheap hotel as she loads a bag with coat-hangers into their car, because "I refuse to wrestle with a wardrobe that has them locked to a rail".

On the journey to the hotel, the woman berates the man for "not always getting it right", and referring to "lingerie-Gate", when he gave her underwear full of holes and made her look like "a sex worker".

"OK, I will do anything you want if you tell me where we’re going," she says, before adding: "But not that."

On arriving at the hotel and quaffing some champagne, she is so impressed, not least because of the free-hanging coat-hangers, that she agrees to do "that", "but just this once".

Client: James Lohan, chief executive and co-founder, Mr & Mrs Smith

Agency: In-house

Creatives: produced and directed by Hoot Comedy



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