Mr President lands Body Shop's global business

The Body Shop International has named Mr President as its retained global creative agency.

The Body Shop: appointment
The Body Shop: appointment

Mr President will be tasked with global strategic and creative projects, with the aim of communicating The Body Shop’s socially responsible message.

The agency was appointed without a pitch. Mr President had an existing relationship with the L’Oréal-owned company in the UK but was asked to take on a wider brief after creating campaigns such as "royal home video" for Mother’s Day, which was shot by the artist Alison Jackson.

Claire Hynes, the managing partner at Mr President, said: "We’ve been tasked with helping The Body Shop transform from a brand you remember to one that you believe in and admire today.

"It’s a dream of a brief and a real honour to work with The Body Shop team on bringing the bold attitude back to this much-loved brand."

This is the first time that The Body Shop has appointed a global creative agency.

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