MRI Interactive offers cash-free ad deals to internet clients

Barter outfit MRI International is offering cashless ad deals to dotcoms through its start-up unit MRI Interactive.

Barter outfit MRI International is offering cashless ad deals to

dotcoms through its start-up unit MRI Interactive.



MRI Interactive will allow dotcoms to use their media inventory or

e-commerce products as currency to exchange for ad space through its

’community trading’ system.



The division was created in response to MRI’s growing number of web

clients, including TheStreet.com, Weekends.com and Flooz.com.



MRI has already done a US deal with Flooz, which sells gift

vouchers.



The barter company passed Flooz’s gift vouchers to the outdoor

advertiser TDI, which handed them out to its employees.



In return, MRI put Flooz in touch with a radio network which ran a free

ad campaign for Flooz, in return for unrelated goods from MRI.



’We can offer dotcoms outdoor, radio and TV campaigns through our

network of 400 international clients,’ said deputy European media

director Lee Arthur.



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