Barter outfit MRI International is offering cashless ad deals to
dotcoms through its start-up unit MRI Interactive.
MRI Interactive will allow dotcoms to use their media inventory or
e-commerce products as currency to exchange for ad space through its
’community trading’ system.
The division was created in response to MRI’s growing number of web
clients, including TheStreet.com, Weekends.com and Flooz.com.
MRI has already done a US deal with Flooz, which sells gift
The barter company passed Flooz’s gift vouchers to the outdoor
advertiser TDI, which handed them out to its employees.
In return, MRI put Flooz in touch with a radio network which ran a free
ad campaign for Flooz, in return for unrelated goods from MRI.
’We can offer dotcoms outdoor, radio and TV campaigns through our
network of 400 international clients,’ said deputy European media
director Lee Arthur.