Ed Prichard, the former creative director at Mustard, is joining
McCann Relationship Marketing as its new creative director.
Trevor Pettit, the existing MRM creative director, is moving to the new
role of executive creative director. MRM has also hired Piggy Lines as
head of art.
Prichard, a copywriter, will work alongside Lines and run the creative
department on a day-to-day basis.
He was the most recent of several senior directors to leave Mustard
after a restructuring process.
Before Mustard, Prichard worked at several agencies including
Yellowhammer and IMP. He has also worked previously with Lines at
Stretch the Horizon, which was merged into Mustard.
Prichard said: "We're very excited to be involved with such a dynamic
bunch of people. MRM is a well-kept secret and it's our job to make sure
everyone knows what it is capable of creatively."