MRS calls for annual Research Awards entries

LONDON - MRS has kicked off its search for entries for the annual Research Awards and is expecting a strong response, particularly in the newer consumer insights and financial services categories.

Both categories, which launched last year, attracted high levels of entries from across the industry with winners drawn from client and agency sides.

Other categories include advertising and media research, business-to-business research, influence of research on decision-making, and innovation in research methodology.

The deadline to submit entries for the MRS and Research magazine's 13 award categories is July 31 and the ceremony on December 14 will be hosted by ITV News economics editor Daisy McAndrew.

The awards, which are designed to recognise the contribution research makes to business, communication and policy-making across public and private sectors, will be judged by a panel of leading business figures and research sector experts.

During the recession, the judges will be particularly looking to see how researchers quantify the value of client investment and present actionable insights that support an organisation or brand.

For the first time MRS will be running a half-day workshop to help potential awards entrants with their submissions.

Professor Michael Thomas, chair of the MRS awards panel, said: "The research industry is weathering the economic storm remarkably well -- but we have another tough year ahead.  

"Judges will be seeking to recognise those research suppliers who are innovating to manage changing market demands and helping clients achieve results in the face of real adversity."

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